Creating a digital product is exciting — but let’s be honest: it can also be overwhelming.

What if no one buys it? What if you waste weeks (or months) building something nobody wants?

 

That’s where pre-selling comes in.

 

Pre-selling means offering your product before it's finished. It’s one of the smartest moves you can make as a digital entrepreneur — especially if you're just starting, short on time, or want to validate your offer without burning out.

 

Here’s how I did it (and how you can too).

 

Why Pre-Selling Is a Game-Changer

Let’s reframe the whole process: you’re not "waiting to be ready" — you’re building with your audience, in real time.

 

Pre-selling allows you to:

• Validate your product idea before investing time or energy.

• Build excitement and anticipation.

• Earn money before you finish the product.

• Stay motivated because people are already waiting for it.

• Create the exact solution your audience wants.

 

Step 1: Choose a Clear Promise

Before anything else, ask yourself:

What transformation does my product deliver?

 

Don’t start with the format (eBook, course, workshop...) — start with the outcome.

 

Examples:

• From overwhelmed to organized with your first Notion system.

• From zero to first $100 with a simple product launch strategy.

• From content fatigue to evergreen visibility with automated pins.

 

Clarity = cash. Make your promise easy to understand and valuable.

 

Step 2: Create a Simple Sales Page

Yes, before creating the product.

 

All you need:

• A headline that speaks to a deep desire or pain point.

• A short description of the transformation.

• What’s included (even if it's just the outline).

• A clear delivery timeline (ex: "Delivery starts April 15")

• A pre-sale bonus (optional but powerful!)

• A payment button.

 

Tools like Stan Store, Shopify, or Podia are perfect for this.

 

Step 3: Talk About It Everywhere

Don’t wait until the product is finished to start marketing.

Share the journey. Talk about the problem your audience is facing. Show behind-the-scenes. Drop sneak peeks.

 

Use all your channels:

• Pinterest (pins like: "Coming Soon: The Digital Product That Changed My Life")

• Instagram (stories, countdowns, Q&A)

• Email (bring your list into the co-creation process)

 

People love being part of something new — let them in.

 

Step 4: Deliver in Real-Time or Mini-Drops

Once the pre-sales come in, you can either:

• Deliver in real-time (ex: weekly modules sent by email or unlocked one by one).

• Drop the product in parts (mini-guides, checklists, templates).

 

This gives you time to finish as you go — and adjust based on feedback.

 

Step 5: Collect Feedback + Build the Final Version

The best part? You’re not guessing. You’re co-creating.

 

Send a feedback form or ask questions like:

• What was most useful?

• What do you wish had been included?

• What would make this a 10/10 experience?

 

Use those insights to refine your product before the final release.

 

Final Thought: You Don’t Need to Be “Ready” to Start Earning

The truth? Most of us wait too long to launch.

 

Pre-selling allows you to:

• Build income without burning out.

• Serve people before you're perfect.

• Create offers that actually convert.

 

If you’ve been sitting on an idea, this is your sign:

💡 Don’t wait to finish. Pre-sell and start flowing now.

 

✨ Ready to Pre-Sell Your First Product?

Grab the free guide: "10 Simple Strategies to Build Passive Income Streams Online" — and discover how to turn your ideas into real revenue.

 

→ Download the Free Passive Income Guide 

 

Or jump straight into the all-in-one digital vault that includes templates, trainings, and ready-to-sell products:

→ Explore the Millionaire Flow Bundle